Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Not all sweetener packs are created Equal

New container and closure let consumers use Equal’s no-calorie sweetener by the Spoonful.

Pw 14447 Equal

An ergonomic, easy-grip polypropylene bottle with a dual-flap closure allows consumers to either pour or spoon out Merisant’s new 4-oz Equal Spoonful no-calorie sweetener.

Introduced in February, the pack permits consumers to use Equal measure-for-measure for cooking and baking as they would sugar. A previous Equal powder product was concentrated, and Spoonful now replaces it.

The hourglass-shaped PP container is extrusion blow-molded by Captive Plastics. “We took several designs to [consumer] focus groups, and this is the one they preferred,” explains Pat O’Connor, manager of packaging development for Chicago-based Merisant.

He notes that PP is also used for a 2-oz package “sold in a more traditional restaurant sugar-shaker design with fluted sidewalls. When that size was introduced many years ago, it was first in a glass container, then in PET.” O’Connor says there are economic advantages for using PP as opposed to PET, even if it means giving up PET’s clarity.

2024 PACK EXPO Innovations Reports
Exclusive access: Packaging World editor-curated reports revealing PACK EXPO's most groundbreaking technologies across food, healthcare, and machinery sectors. Each report features truly innovative solutions selected from hundreds of exhibitors by our expert team. Transform your operations with just one click.
Access Now
2024 PACK EXPO Innovations Reports
Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability