Pennzoil's handle gives consumers a hand

The bottle, designed by the oil company and its suppliers, is blow-molded of silver-tinted high-density polyethylene by Silgan Containers (Woodland, CA). In addition, the bottle contains no less than 15% post-consumer recycled resin.

The Easy Grip bottle replicates the height and width of regular motor oil bottles without handles, so it’s easy for retailers to display. To compensate for the handle, the bottle footprint is a bit deeper. The new bottle replaces a silver standard motor oil bottle that was decorated with a holographic label. The new front and back labels are 2.5 mils of white polyester, printed flexo in five colors and supplied by Seneca Printing (Franklin, PA). They are applied with cold glue by Silgan.