Discover your next big idea at PACK EXPO Las Vegas
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries. Click to learn more.

Crave packaging is revealing

A 2.5-oz plastic spray bottle mounted inside a see-through plastic “carton” distinguishes the packaging for Crave fragrance from Calvin Klein Cosmetics, a New York, NY, div.

Pw 15423 Crave

of Unilever Cosmetics. The plastic packaging is unusual for an ultra-premium fragrance, which has long been the domain of glass.

Launched globally in September, the large Crave (shown) retails for $45 and is part of a product line that includes a $30 1.3-oz small fragrance, hair and body wash, and deodorant.

The carton or case (left) is a one-piece vertically oriented “clamshell” that appears to be molded of polypropylene. It is hinged at the base and opens via a tab closure at the top. It is printed in two colors, orange for the product logo type and white for product details. From Risdon-AMS (Watertown, CT), the spray bottle friction-fits into top and bottom holders to secure it in place in the case. Injection-molded of Eastman Chemical’s (Kingsport, TN) PCTA copolyester, it stands 6½’’ high and has a large, orange rubberized push sprayer on the side. An easy-to-see orange “dot” marks the spray nozzle’s opening. It encloses an inner extrusion blow-molded PP product bottle supplied by Qualipak (Whippany, NJ) with a pressure-sensitive label. The label is printed with holographic-like lettering that mimics the outer case’s lettering. The spray pump mechanism is from Rexam Beauty and Closures (Purchase, NY).

Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—Packaging World editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability
List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO