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Infant milk formula debuts in gas-tight composite can

DMK Baby saw this package, which is assembled on site at the food manufacturer’s facility, as the perfect format for a new line of powdered infant milk formula. Consumers are definitely taking notice.

In addition to this 800-g package, DMK Baby also produces an 1100-g and a 650-g package.
In addition to this 800-g package, DMK Baby also produces an 1100-g and a 650-g package.

The first customer to commercialize Sealio®, a new style of paper-based container having some strong sustainable packaging advantages, is the DMK Baby division of German dairy producer DMK Group. The firm saw it as the perfect format for its new line of powdered infant milk formula, an initiative in which it invested millions of euros. Sealio was not the only packaging format DMK Baby looked at, but it quickly became the option that made the most sense.

Developed by Å&R Carton of Sweden, Sealio is an advanced sequel to the well-established Å&R packaging system known as Cekacan®. Aimed at the food industry, especially for packaging of various powders, the three main paper-based components of Cekacan—body, bottom, and top membrane—are delivered as flat blanks and then formed into containers. This is what makes it advantageous from a sustainable packaging perspective, since shipping flat blanks to a customer facility requires far fewer trucks and consumes far less fuel than is required when shipping formed empty containers.

Let’s first look at Cekacan so that we can better appreciate what Sealio represents. The three main components of Cekacan are multilayer laminations of cartonboard plus other layers such as aluminum foil or various polymers that a specific application requires. Modular tooling can produce a number of different shapes. After the bottom of a Cekacan is induction sealed into place, the container is ready for filling, typically with a granular or powered product.
The top membrane is then induction-sealed in place, after which an injection-molded rim is induction sealed onto the package followed by a lid that is clicked securely onto the rim.

Sealio is, essentially, an optimized version of Cekacan. Like Cekacan, Sealio is aimed primarily at food applications and is formed at the food manufacturer’s facility on Sealio machines from flat blanks. But because Sealio is filled through the bottom instead of the top, it eliminates the opportunity for unsightly product residue to appear in the top part of the container. Å&R Carton also points to a tighter reclosure mechanism on the Sealio format. The pack is also improved when it comes to consumer convenience because it has better handling stability and is easy to use by a parent having only one hand free when carrying a baby in the other. And then there’s the machinery side of Sealio, which boasts more sophisticated forming and filling than Cekacan. It’s state-of-the-art with advanced functions controlled by a touch screen. Also featured is hygienic design and an integrated digitalization system for fast and reliable remote support.

Dairy co-op
Getting back to DMK Group, it’s a cooperative owned by 7,500 farmers with production in 20 dairies in Germany and the Netherlands. The DMK Baby division has a focus on infant milk formula, but it has a much broader product program that also includes infant food and food supplements for moms and babies.

“We love babies and know that it’s important to take care of the mother too,” says Iris Behrens, who is Head of Global Marketing for DMK Baby. “We are there to support parents on their journey with their babies on a natural growth path—that is our mission.”

The brand name for DMK Baby products is Humana, a name that has been in existence since 1954. Currently the brand is distributed in more than 60 countries worldwide. Traditionally, DMK Baby packaged this milk formula powder in either a bag-in box or a metal package. A few years ago DMK Baby decided to find new packaging for the future, and word went out to suppliers of packaging systems and packaging materials who might have what DMK Baby needed.

“We obviously knew of Å&R Carton and their Cekacan, and we knew it was popular with some of our competitors,” says Ivan Cuesta, Managing Director of Operations within DMK Baby. “So Å&R received a request too. It turned out they were just then developing Sealio® and it piqued our interest. We were given an opportunity to participate in its development and influence a whole new system, even adapting it to our liking to some extent.”

Before getting that far, DMK Baby had conducted thorough market research among mothers in six countries around the world to find out what they wanted in a packaging solution for infant milk formula. “We asked what would make moms’ lives easier and what would make them feel safe,” says Behrens. What DMK Baby learned is that a top-quality appearance was in great demand. Respondents also asked for convenience, as in “I want a package I can handle with one hand because the other arm usually has the baby in it.”

The package also had to protect well, had to have appeal, had to be fun to buy, and had to guarantee freshness—even though it’s a product that is often consumed within a week. Finally, the package had to have a tamper-evident feature. In the Sealio package the lid has a label that breaks when opening the pack the first time so that parents can be sure it has never been opened. This label is applied by the lid supplier and doesn’t require a separate machine in the food plant.

One other request that moms had was that the package should have an attached measuring spoon. DMK Baby and Å&R Carton worked jointly to get the optimal spoon solution. Furthermore, since the Humana logo has a heart in the background, the measuring spoon was given a heart shape. It sits in a holder under the plastic hinged lid but above the foil membrane lidding, and the holder is intended to be used as a scraper so that a precise amount of powder can be measured into the spoon. With this holder, the spoon is always easy to reach and isn’t lying in the powder even after the first use.

‘By moms for moms’
The new package format is referred to as “myHumanaPack,” and DMK Baby’s marketing tag line is “by moms for moms.” It’s available in 650-, 800-, and 1100-g sizes to fit into different markets. Changing the volume in a package is not a problem as long as the base on the package is the same. Shelf life is up to two years, which is equal to the industry standard.

“We are developing nicely with this new solution,” says Cuesta. “Demand is increasing, and we’ve noticed that it has become even easier to get it onto store shelves. People obviously like the format. We also note very positive discussions on social media, where we run a lot of campaigns.”

“In addition, we have understood that many consumers give the packaging a second life,” Behrens adds. “We can see on social media that people have a lot of imagination when it comes to what it can be used for when it is empty. You can paint it and glue pictures to it and use it for storing toys, for example. This ability to be reused is another thing that makes it perfect from an environmental point of view.”

In parallel with the new line in DMK Baby’s plant in the German village of Strückhausen, the firm’s existing packaging lines for metal cans are used. In some countries, China for example, the metal can is so widely accepted it’s almost a given. But where most of Western Europe is concerned, the Humana Brand package that customers will see most consistently will be the Sealio format.

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