Innovation, high quality, and value: These are some of the attributes driving the rise of private-brand products, whose sales are now outpacing those of major consumer brands. No longer offering just a cheaper alternative to national brands, retailers are now creating products and packaging that build consumer loyalty, drive sales, and in some cases, win industry accolades.
Supermarket portfolio Southeastern Grocers (SEG), based in Jacksonville, FL, and parent company of BI-LO, Fresco y Más, Harveys, and Winn-Dixie stores, offers an expansive range of private-label products. In early 2017, the company announced it would be revamping approximately 3,000 of its own-brand items across all categories at each banner-specific store. The transformation included new product formulations and enhancements, the introduction of three new product tiers, and the redesign of a portion of its packaging.
