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Frozen yogurt pints portray brand’s spirited side

The new Yasso Pints line of frozen Greek yogurt uses package graphics that allow both the brand voice and appetite appeal to take center stage.

Each pint plays on the traditional flavor name by embodying the company’s spirited outlook.
Each pint plays on the traditional flavor name by embodying the company’s spirited outlook.

Yasso has introduced its Yasso Pints line of frozen yogurt, which the company says “offers more explosive flavor than those unfulfilling ice cream pretenders, plus a sensible nutrition panel.” The new line includes eight flavors and was launched on the company’s website in early January 2018; it will be available in retailers nationwide beginning in March 2018.

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