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Hair-care kits smooth out the edges

Namaste Laboratories packages its new ethnic hair-care relaxer and texturizer kits in cartons with rounded edges that give the products an extra flair.

Namaste used what most would call dead space—the corners of the box—to reinforce the Olive Oil brand.
Namaste used what most would call dead space—the corners of the box—to reinforce the Olive Oil brand.

Two new ethnic hair-care products from Namaste Laboratories—ORS Olive Oil Zone Relaxer and ORS Olive Oil Curl Stretching Texturizer—hit the shelves in 2016 in secondary cartons with rounded edges that add a fashion-forward flair to the brands.

Namaste’s ORS Olive Oil Zone Relaxer is the first targeted, small-section relaxer and offers the smallest pack size on the market. A typical relaxer kit includes a crème relaxer base in a polypropylene jar, a liquid relaxer activator in a high-density polyethylene bottle, shampoo and conditioner in HDPE bottles or foil packets, plastic gloves, a wooden spatula, and an instruction sheet. In the ORS mini application kit, all of the liquids/crèmes are packaged in multilayer foil packets and are held, along with the spatula, gloves, and instructions, in a trapezoid carton.

“The goal,” says Nicole Ray Robinson, Category Head – ORS Olive Oil Relaxers, Maintenance & Hairdress for Namaste, “was to create a first-to-market, space-saving kit that also drew consumers to the store shelf.”

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