The ready-to-serve bouillons are now aseptically packaged in combiblocStandard 1,100 mL containers from Sig Combibloc. Varieties include Beef/Onion, Original, Oriental Delight, Red Wine, and Thai. To make them easy to open, the carton packs feature a V perforation. Further products are set to follow.
Stefano Bertolli, Vice President Communications at Lassonde, describes the move this way: “We’ve decided to go for a new, much lighter, more practical, and ‘greener’ packaging form that also better preserves the flavor and quality of our fondue bouillons. That’s the end of the can for our bouillons." Packaged in carton packs, the premium fondue bouillons are optimally protected; the high quality is retained for a long time. In addition, carton packs are among the most environmentally friendly packaging solutions available for long-life foods, because they are made up to 75 per cent from wood, a renewable resource. As a result, they have a significantly smaller environmental footprint than all other packaging alternatives for long-life food products.
‘Canton’ brand fondue specialties have been selling on the Canadian market for more than 30 years, and until now have been offered in food metal cans. For Lassonde, some careful thought has gone into the decision to move to a new, contemporary packaging solution. Tim Kirchen, Head of Marketing and Business Development at SIG Combibloc North America: “In the US, a new awareness is developing in how people judge food packaging and how they handle it. Consumers are no longer seeing the packaging as just a protective container and handy shipping unit for food. Foods in convenient portion sizes, in packaging made from eco-friendly materials derived from renewable resources, are more and more in demand. This is where aseptic carton packs for foods and beverages come into play – carton packs tick all those boxes. Lassonde’s decision to go for the carton pack is thus representative of the packaging trend in North America, which is moving from food metal cans to carton packs."
