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Pure Fishing hooked on convenience, other benefits of new packaging

Opening traditional clamshell packages is frustrating for consumers in a number of product categories, including fishing equipment.

Pw 3565 Berkley In Natralock

Berkley products—fishing tackle, lures, rods, and reels—will be packaged in sustainable and secure Natralock® packaging from MeadWestvaco.

“We’ll have enhanced visibility of the Berkley product with glare-free surfacing and improved graphics,” says David Lund, Pure Fishing vice president of marketing-The Americas. “Opening the new packaging requires no special tools, just a pair of scissors that leaves a smooth, safe edge. Gone are the hazards of the ragged edges and the frustrations from opening the clam packs.”

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