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Kodak opts for paperboard package over clamshell for digital camera

Secure yet green package comprised of paperboard with plastic bubble selected over clamshell for Kodak’s digital camera offering.

MWV_Kodak
MWV_Kodak

Eastman Kodak has selected MeadWestvaco’s Natralock® packaging solution, a paperboard-based alternative to plastic clamshells, for its Kodak C-182 digital camera available at Target and Best Buy.

“Eastman Kodak continues to set new standards in sustainability; ensuring we are maximizing the packaging for our products and the impact it has on the end consumer,” says Donna Cirella, Digital Capture & Devices, packaging manager, Eastman Kodak. “The Natralock solution from MWV offers in-store security without excessive packaging materials or compromising consumer friendliness. It is an excellent solution that supports our brand and the environment.”

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