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Marking Mister Cookie Face

This ice cream sandwich manufacturer settled on seven new ink-jet coding systems after old units performed poorly in wet plant conditions.

Ink-jet printers apply codes to ice cream cups as they pass by on their way to a metal detector and on to hand packing into ship
Ink-jet printers apply codes to ice cream cups as they pass by on their way to a metal detector and on to hand packing into ship

Reliability is a key factor behind many of the packaging machinery decisions made at Mister Cookie Face, an ice cream sandwich manufacturer headquartered in Lakewood, NJ. If an ink-jet coder on any one of its seven lines goes down, that entire line shuts down. So engineers at the frozen treat manufacturer decided to switch from labeling systems equipped with air-blow tamp-pad applicators to Linx ink-jet systems from Diagraph. Not only were the old gravity-fed ink-jet systems less reliable and maintenance-intensive, the new systems are saving money in labor, parts, and ink usage.

“Our plant is a very busy place with no tolerance for problems,” says Mahesh Khemraj, production manager at Mister Cookie Face. “On our seven lines, we’re constantly changing over from one product to another. We have some difficult environmental conditions, such as water and refrigeration. We’re always under pressure to maintain tight production schedules, and we run the plant equipment 20 hours a day. So we can’t afford a marking system that’s prone to breakdowns. The truth is, we can’t even accept a system that requires any babying.”

The company chose the Linx systems because they’re easy to use, they’re fast, and they’re reliable, Khemraj says. He adds that operators “just turn them on in the morning, shut them off at the end of the day, and clean the heads maybe once a month.”

The first Linx unit was installed on a test basis in May, 2002. The additional six were purchased after the yearlong pilot period ended.

“The unsatisfactory experience we had with the gravity-fed ink-jet systems made us cautious, so we tested the first Linx 4800 over time,” says Khemraj. “But after a full year of constant use, we knew for sure that Linx systems would be reliable in our tough, high-volume conditions, so making the decision to equip all of our production lines with Linx systems was pretty easy at that point,” he says.

Marking made easy

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