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UPM Raflatac has been renamed to UPM Adhesive Materials.
This name change reflects our company’s strategic direction to accelerate growth beyond label materials and strengthen our presence in graphics solutions and specialty tapes. Raflatac will continue to serve as a global product brand within the label materials offering area.
As UPM Adhesive Materials, we will continue to build on our strong foundation in adhesive expertise, high-performance materials, and industry-leading services to deliver value to you.
“The new Business Area name reflects our expanded portfolio and highlights the value we deliver to our customers through adhesive material performance,” says Tim Kirchen, Executive Vice President, UPM Adhesive Materials.
In the coming weeks, our new name and updated branding will be reflected across all our platforms and communications. Future email communication will come from a new email address and the sender's name will be UPM Adhesive Materials.
Please note that this name change will not affect our legal names, invoicing details, or product information.
We look forward to continuing our collaboration under the new business area name.
