Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Nestlé on-pack promo keyed by variable-data tear tape

A three-month promotion for Nestlé’s Carlos V© brand—Mexico’s leading chocolate bar brand--was carried on 53 million chocolate bars in Mexico and centered on helping the brand’s famous King Carlos V character find his “lost” crown.

Variable data is printed on the tear tape.
Variable data is printed on the tear tape.

Each bar featured a special 3-mm tape from Payne that provided consumers with a unique code printed in a high-contrast black text on a yellow background design. The Supastrip VDP (Variable Data Print) tapes were applied to the inside of the wrapper, to be viewed after opening, combining a sense of anticipation and excitement with convenient easy opening.

List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report