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VSP for seafood

Carefully engineered system facilitates retailers’ ability to buy fish frozen, thaw them, and sell them in a refrigerated state in the same packaging without product deterioration.

SEEING IS BELIEVING. See-through packaging facilitates quick three-dimensional visual inspection of product condition.
SEEING IS BELIEVING. See-through packaging facilitates quick three-dimensional visual inspection of product condition.

Pier Fish Company, Inc., New Bedford, MA, is a family-owned and operated seafood distributor of a broad range of premium, quality-controlled seafood products from bass and cod to swordfish and tuna. The company specializes in tailoring its products and packages to meet exacting retailer requirements. Marketing performance and retailer convenience are key.

For many years, this long-established company had been relying primarily on rollstock form/fill/seal packaging for its frozen products. But Pier Fish was looking for a better method to allow its retailer customers, both large and small and with or without full-service seafood counters, to purchase the frozen product, thaw it, and sell it in the same packaging. This capability averts freezer burn and product surface dehydration. Of course, it was imperative that the packaging method did not in any way compromise the safety, flavor, appearance, or shelf life of the post-thaw product.

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