Discover your next big idea at PACK EXPO Las Vegas
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries. Click to learn more.

Neck band quenches thirst for savings

A heat-shrinkable polyvinyl chloride neck band, used by New Orleans, La.-based Sirocco Enterprises to package Pat O'Brien's(TM) cocktail drink mixes, has reduced material costs and increased sales.

Pw 26650 Necbanque 25

In late 1993, Sirocco switched from another PVC band to one from Seal-It (Hicksville, NY). Tony Muto, Sirocco's vp of operations, says a 7% savings prompted the move initially. But an added benefit is the flexographic printing in green and the well-known Pat O'Brien's name in white script, which complements the bottle's primary paper label. After filling, capping and labeling the longneck glass bottles, Sirocco hand applies the neck bands prior to sending the bottle through a shrink tunnel. The 750-mL and 1.75-L bottles are distributed nationwide through retail, on-premise and catalog sales. The smaller bottles sell for about $2.39, the larger for about $4.29. Since adding the new neck band, Muto says, "There's no question we've increased sales. It makes the product more recognizable on the shelf and we've received many compliments about it."

Coding, Marking, and Labeling Innovations Report
Explore our editor-curated report featuring cutting-edge coding, labeling, and RFID innovations from PACK EXPO 2024. Discover high-speed digital printing, sustainable label materials, automated labeling systems, and advanced traceability solutions that are transforming packaging operations across industries.
Access Report
Coding, Marking, and Labeling Innovations Report
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report