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Buffy Hagerman Appointed Marketing Communications Manager for Key Technology

She will be responsible for advertising, public relations, trade show exhibits, and other marketing initiatives that will build awareness of Key Technology’s high performance digital sorting, conveying, and process automation solutions worldwide.

“Marketing is one important way we communicate with our customers and prospective customers – letting people know what solutions we offer, how our technology works and, ultimately, how we can improve their bottom line. We don’t look at marketing as superficial but as the first step to helping our customers succeed,” said Marco Azzaretti, Director of Marketing at Key Technology. “Buffy’s expertise in industrial B2B marketing, plus her background working with other Duravant brands, makes her a great fit for our team.”

Hagerman brings over seven years of experience in the marketing of sophisticated technology for the food processing and packaging industries. Most recently, she was Marketing Communications Manager for nVenia, another Duravant company. Prior to that, she was Marketing Communications Manager for Hamer-Fischbein, before it joined nVenia. Hagerman holds a bachelor’s degree from Bluefield University and a master’s degree in economics from the University of Manchester.

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