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For e-commerce, size does matter (sidebar)

Capsule reviews

Pw 18484 Web1

Coding and printing equipment manufacturer Bell-Mark (Pine Brook, NJ) has recently redesigned its Web site, www.bell-mark.com, to make it easier to quickly home in on specific product information. Major product lines are divided into four sections: thermal-transfer, ink-jet coders, flexographic printers and accessories. Within each section, a drop-down menu quickly links visitors to detailed product information. The site is liberally sprinkled with PDF versions of the firm’s brochures, which contain complete technical specs.

The site of specialty packaging firm Graphic Packaging Arrow Gold (Chicago, IL), not to be confused with Graphic Packaging (Golden, CO), is notable for its attractive presentation of its packaging products portfolio, at www.graphpack.com. The site displays the supplier’s packaging for CDs, audio cassettes, padded envelopes, gift boxes, cartons and specialty boxes, POP displays, etc. A gallery page makes it easy to quickly flip through a thumbnail photo of the different packages the firm can design. A FAQ section of the site provides answers to common questions about constructing digital artwork files for packaging graphics.

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