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Schubert-Consulting’s Michael Graf Discusses Processes Relating to Product Packaging

In an interview with Michael Graf, Director Consulting, Schubert Consulting, a division of Schubert Packaging Systems, he discusses how the company supports customers in meeting current and future market requirements.

What are you currently working on at Schubert-Consulting?
What is keeping us very busy at the moment is something that is known as Connecting – in other words, bringing together the various participants involved in the entire packaging process. This begins with the different customer departments and extends to external partners. When a commissioned architect designs a modern factory hall on a greenfield site, they should know from the outset about the cubic meters of the machinery involved, the planned layout and the personnel requirements. Otherwise, the machines may have to be adapted to the hall and the production processes can no longer be implemented in an optimal manner. Our team at Schubert-Consulting helps bring the parties involved to the table at the beginning of a project and find a joint solution that makes the actual packaging process as efficient as possible.

The topic of packaging development is also definitely in line with current trends. Here especially, Connecting is absolutely necessary because packaging today has to meet numerous requirements that go far beyond product protection and transport. Just think of recyclability, enhanced marketing at the point of sale or market trends such as the individualization of products and e-commerce. In collaboration with all partners, we can create economic added value through the development of new packaging, which is generated throughout the entire process chain, all the way to the consumer. 

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