Devils Backbone keeps it local, familiar

This growing East Coast brewery has found value in responsive, local machine builders and vendors who are intimately familiar with their lines of bottling and canning equipment.

A high-level depalletizer single files and feeds bottles into a lowerator on their way down the line. Many of the equipment suppliers represented in the line are located near the brewery’s Richmond, VA, location.
A high-level depalletizer single files and feeds bottles into a lowerator on their way down the line. Many of the equipment suppliers represented in the line are located near the brewery’s Richmond, VA, location.

A regional craft brewery tends to celebrate the area from which it hails. This can be represented in flavors, branding, attitude, or all the above. Devils Backbone, for instance, a Virginia brewery, adopts the outdoorsy posture endemic to its Three Ridges Wilderness Area home, a back-wood, hill-country outdoor playground near Roseland, VA, its founding location.

Founded as a brewpub in 2008, the company’s growth and demand eventually convinced management to add a production-based facility, complete with bottling and canning lines. The 15,000-sq.-ft. facility began humbly in 2012 as a 30-barrel brewhouse. A CFT filler hinted at the beginnings of automation, but bottles were hand depalletized, and cases were hand erected and hand packed.

But a 2014 jump from a 30- to a 120-barrel brewhouse necessitated a corresponding leap in automation. During this process, Josh West, Director of Operations at Devils Backbone, put a lot of trust in local and regional companies in the East and North East to accomplish this. He wanted to work with people who would be relatively nearby, in the same time zone, and available to help automate and grow.

“We connected with Wayne Automation and a couple of other manufacturers that were somewhat nearby. Wayne supplied us with the case erector and a six-pack erector and inserter, and a top sealer for the finished bottled cases,” West says. “That made a tremendous difference. It went from us having to burn the midnight oil just to make boxes to get ready for the next day, to being able to make boxes on the fly, as needed. It’s been remarkable. We would never fathom going back to building them by hand.”

Now, in 2017, the company is growing again, moving all packaging operations into yet another new building. Some equipment will survive the move, and other equipment will be replaced or upgraded in anticipation of even greater line speeds down the road. But having seen the value of regional equipment partners, West will be largely sticking with the familiar suppliers that got Devils Backbone to where it is today.

Bottling line
The bottling line at Devils Backbone begins with a Sentry high-level depalletizer that single-files bottles overhead and feeds them into a Sentry lowerator. Sentry, which is in nearby Lynchburg, VA, provided all conveyance and much of the systems integration for the brewery, further illustrating West’s local preference.

At floor level, the bottles are fed into a CFT 20-head monoblock bottle rinser/filler/crowner. CFT manufactures and integrates the monoblock, but the bottle crowner is manufactured by Arol. An accumulator, also designed by Sentry, manages volume and back-ups. Bottles then pass a Videojet ink jet date-coding unit and a Filtec low-fill detector unit that then feeds into a P.E. USA labeler. This cold glue labeler is a vestige from the original 2012 operation, but West has eyes on a pressure-sensitive labeling application, also from P.E. USA, as it moves packaging operations into the new building in 2017.

“We’re moving from glue to pressure-sensitive because we’re planning on hitting higher speeds at our new location, and we are anticipating upgrading to a faster bottle filler in coming years, so we need to have equipment that’s ready to handle that speed,” West says. “Plus, we want to move away from cold glue for various reasons. It can be messy, for one. You need to keep glue in inventory, and keep it from freezing in the winter. Using pressure-sensitive will streamline things for us.”

Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
Download Now
Researched List: Engineering Services Firms
Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability