Building sales through versatility

Tokyo-based cosmetics giant Kosé installs two modular, quick-change bottling lines versatile enough to handle nearly 100 different bottle shapes and sizes.

Shown above are just a few of the shapes and sizes filled routinely on Kos?'s versatile bottling line.
Shown above are just a few of the shapes and sizes filled routinely on Kos?'s versatile bottling line.

A recent realignment of manufacturing and packaging operations at Kosé Co. Ltd. played an important role in positioning the company for future growth.

Headquartered in Tokyo, Kosé is a leading manufacturer of hair care, cosmetics and other beauty aid products popular throughout Japan. It has plants in Sayama and Gunma. Due to recent shifts in sales volumes for certain products, management made a strategic decision to dedicate its Sayama plant to high-volume make-up products and shift its skin-care products to the Gunma plant.

That meant the packaging of many product varieties packed in Sayama had to be moved to Gunma. This could only be done, however, if Gunma installed extremely versatile equipment that could be changed over quickly.

Kosé found such equipment at Shibuya Kogyo Ltd., represented in the U.S. by Shibuya Intl. (Modesto, CA). Two of Shibuya’s modular, versatile bottling lines were installed in April ’99, and Packaging World was recently invited to Gunma to visit the lines.

The keys to each line’s versatility are its bottle-transfer system and its modular construction. The bottle-transfer system is a specialized conveyor onto which adjust-able bottle grippers are mounted. These spring-loaded grippers automatically open to their largest aperture at the bottle infeed section of the line. As long as a bottle fits between the grippers when they’re fully open, it can be filled on the line. The grippers gently close to hold the bottle securely.

Limits do exist

Naturally, there are limits to the size ranges that either of Kosé’s versatile bottling lines can accommodate. Tiny vials or ampules wouldn’t be feasible, nor would a container with a diameter any larger than 85 mm (3.35”). But a look at the photo above right provides a pretty clear idea of the variety of shapes and bottle heights the Shibuya bottle-transfer system will accommodate. According to Kosé, bottle diameter can range from 30 to 85 mm (1.18 to 3.35”) and height from 80 to 200 mm (3.15 to 7.87”). Most the bottles filled by Kosé are made of high-density polyethylene, polyethylene terephthalate or glass.

It isn’t just bottle configurations that vary on Kosé’s two lines. Closures can be plugs, pumps, sprayers, screw caps, snap-fit overcaps, or combinations of these. This is where the modularity of each line comes in. Rather than having just one capper in position, each line uses several. Bottles bypass those capping modules that aren’t needed and stop only in the ones required. Other modules up and down the line execute the necessary cleaning, filling, capping, overcapping and discharge functions.

The task of specifying equipment for the new lines at Gunma was the responsibility of section chief of manufacturing Hideyuki Iijima and his working group. The front half of the line, from bottle arrival through capping, was of great concern because the degree of versatility that was required ruled out a lot of potential suppliers.

Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability
Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
Download Now
Researched List: Engineering Services Firms