Discover your next big idea at PACK EXPO Las Vegas
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries. Click to learn more.

Fasteners speak two languages

Recognizing the purchasing power of Spanish-speaking consumers, Wood Dale, IL-based ITW brands redesigned the packaging for its broad line of fasteners to be bilingual.

Pw 24973 Recthepurpow 25

The new packaging also helps Home Depot, a major outlet for ITW fasteners, to more finely attune its offerings to its Spanish-speaking customers in states such as California, Texas, Florida and New York. The challenge for package designer Kornick Lindsay (Chicago, IL) was to convey important product information clearly and quickly in both languages consistently across the line of 160+ items. Packages come in several sizes and consist of p-s-labeled clamshells, blister cards and cartons. Most packages are offset-printed in two colors. An icon system was introduced to quickly convey the weight that the fasteners can hold. The design "clearly addresses warning instructions, features and benefits in English and Spanish," says Lew Klein, marketing services manager for ITW Brands. "It's also easy to read and find at point of sale."

Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—Packaging World editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability
List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO