And it proved that kids--and therefore their parents--could be drawn to tubular packaging for something other than ice pops. Go-Gurt has since become a $120 million/year franchise. The company has branched out, adding in 2000 adult-oriented Yoplait Expresse, 2.25-oz tube packs of spoon-free yogurt. The Minneapolis, MN-based company's most recent Go-Gurt promotional effort was the Star Wars tube packs that resemble a light sabre and glow in the dark.
Packaging part of the total experience
