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Through the Line Podcast: Inside Just Born's Approach to EPR Reporting and Packaging Data

What happens when a packaging engineer becomes a company's entire EPR function—with no dedicated team, no enterprise software, and just Excel?

Senior Editor Anne Marie Mohan sits down with Charlotte Ashcraft of Just Born Quality Confections. Ashcraft shares how she built a state-by-state EPR compliance model from the ground up, starting with a summer-long physical audit of the company's packaging portfolio. She explains how that spreadsheet evolved from a reporting tool into a forecasting and planning system, and how AI tools now help her make sense of new state legislation in minutes rather than hours.

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