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Morin will lead the organization in pursuit of its aggressive goals. He officially began his new role on November 7, 2022.
Morin has an excellent track record as a business leader with over twenty years of experience in various roles. He progressed in management positions at Markem-Imaje to eventually become the executive in charge of the Americas before leaving to take on senior roles at other companies in the coding and marking industry, including Hitachi/Telesis and Matthews Marking Systems in recent years.
Friend started in his new role on October 24, 2022 with the mandate to build and lead the sales organization in the American markets. Friend and Morin worked together for nearly a decade at Markem-Imaje.
With extensive experience in the coding and making industry, Friend brings the necessary foundation to advance the sales organization at Leibinger. He has an excellent track record of leading teams and building sales organizations including the OEM and indirect channels.
Leibinger Group CEO Christina Leibinger said, “we plan to continue to use this excellent starting position and expand the business in a dynamic manner. The necessary investments in the organizational structure, including the expansion of the sales and marketing organization, as well as further technological investments are fully supported by the Leibinger family. We are convinced that we will continue our successful course on this basis and that, with the new management team, we have the right leadership in place to supercharge our growth in the Americas.”
Morin added, “me and Ryan could not be happier to join such a strong team. We are dedicated to ensuring that we continue to win through our partners and are deeply committed to making improvements to how we support them. The future is very bright given the strengths of our channel and fantastic product line up.”