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Scope’s Palm-Sized Concentrate Bottle Enables Customization

Tiny, 50-mL bottle with dosing cup allows consumers to add water to their mouthwash for the perfect concentration, while reducing packaging waste by 70% versus a standard 1-L bottle.

Scope Squeez in the 50 mL bottle is available in two varieties, Original Mint and Cool Peppermint.
Scope Squeez in the 50 mL bottle is available in two varieties, Original Mint and Cool Peppermint.

Following in the footsteps of mouthwash brands that include Listerine and smaller, specialty oral care companies, Scope has rolled out a concentrated version of its mouthwash, new Scope Squeez, in a dainty, 50-mL bottle.

For most brands, the decision to introduce a concentrated version of their product is often driven by the resulting sustainability benefits. Concentrates typically need significantly less packaging, which also means lower transportation costs and emissions. Scope is certainly seeing these benefits, with a 70% reduction in packaging versus its regular 1-L bottle. But the benefit Scope is touting with the smaller size is the customization that’s possible with a concentrated formula.


   Read this related story on Listerine Cool Mint Zero Alcohol Concentrate Refills in a 100-mL PET bottle.


According to Scope, Scope Squeez represents the biggest innovation for the brand in a decade and was designed to address what it says is a core barrier to daily mouthwash use: “Nearly half of consumers looking to enjoy fresh breath often find the strength and freshness of mouthwash to be too much or not quite enough,” it reports. “Scope’s new mouthwash concentrate provides a customizable experience all in a convenient, palm-sized squeeze bottle with up to 50 uses, that keeps users fresh when and where they need.”

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