Packaging World: First, explain to our readers what AIPIA is and who you serve?
Andrew Manly: AIPIA is the Active & Intelligent Packaging Industry Association. It was founded just over 10 years ago by a chap called Eef de Ferrante and myself. The aim is to make AIPIA a network hub, an information hub, and a meeting place for the smart packaging sector; those who are interested in it, and those who want to use it. A lot of companies entering the smart packaging space are not necessarily coming from a strong packaging background, so they need to know and understand the ways of the packaging industry, which is where I come in. We’ve created a website, which is really a place where people can gain information about those people who are active in this industry. Also, we run a regular newsletter which brings you up to date with some of the latest trends and activities from members, from brand owners, and from NGOs, anything and anyone that’s of interest.
