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Sustainable Objectives Driving Packaging Material Changes

Plastic replacement is still top of the agenda for many brands and retailers as they look to switch to solutions that may offer a better environmental footprint, or be better received by consumers.

Clinique
Clinique
ThePackHub

ThePackHub continues to report many instances of brands and retailers switching primarily from plastic to other often paper based alternatives. Some, but not all, support the move with positive evidence of these changes' environmental impact. The reality is that we are experiencing a cycle of high change where, in some cases, recyclable plastic is being replaced with other materials because consumers believe this as the right thing to do from an environmental perspective. However, not all examples stand up to stringent environmental scrutiny. Most of the material changes have often come about following significant investment in machinery and new processes. These switches are for the longer term, and any reversals are a long way off.Hovelsrud Poultry FarmsHovelsrud Poultry FarmsThePackHub

Poultry Farm Employs Vacuum Seal Packaging

Norwegian poultry farm company Hovelsrud is one of the biggest in the country, and they have been looking for packaging which would make their product feel premium while also reducing plastic usage. They have since collaborated with packaging solutions company G. Mondini Spa to create a new pack made with Slimfresh technology to vacuum seal their chicken products against a cardboard base. The pack is reported to incorporate 80% less plastic than previously-used packaging and ensures the preservation and shelf-life extension of the chicken within. Also, visibility is a positive –the customer can see the chicken they are buying and therefore have personal confirmation that the product is in good condition before purchase.CliniqueCliniqueThePackHub

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