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Getting Noticed: Holiday Pringles, Wine Pouches, and Tony's Chocolate

The importance of creating impactful and noticeable packaging continues to create a point of difference. See a few examples from ThePackHub’s October Packaging Innovation Briefing Report.

Pringle's Holiday Cans
Pringle's Holiday Cans
ThePackHub

A pack's first impression can be the difference between success and failure in an ever increasing competitive marketplace. Below are several examples that do just this. Creating an impact in the hands of consumers is also important. A challenge for brands and retailers is to deliver pack finishes and decorations that meet the need to be sustainable.

Glow in the Dark Snack Packs Designed to Light up HalloweenPringle's Holiday CansPringle's Holiday CansThePackHub
Leading snack brand Pringles have been introduced in the US market in new special edition Glow in the Dark canisters for the upcoming Halloween season. The packs are available in two variants Sour Scream & Onion and Oooriginal Glow in the Dark cans.
The limited edition cans are decorated with special phosphorescent inks, which highlights the bright pack fonts in the dark and comes to life in the dark perfect from Halloween season celebrations. The limited edition Pringles are available throughout the US, while stocks last.

Rainbow Recyclable Packaging for Chocolate Brand

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Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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Conveying Innovations Report