When family skincare company EmBeba began development of its first product, Don’t Be Rash Diaper Balm, in 2019, the design of the packaging was as important as the product in delivering a safe, clean, and effective experience for parents and babies.
EmBeba founder and CEO Thai-Anh Hoang was inspired to launch the company after being given a balm for her daughter’s sensitive skin by a relative in Bosnia that was made using ingredients from her garden. The balm contained soothing, skin-nourishing, anti-inflammatory herbs and flowers that helped protect the baby’s sensitive skin from moisture while wearing a diaper.
