Smudge-Proof Cannabis Batch Labels Offer Colorful Compliance

High Desert Pure employs on-demand printing for up-to-the-minute compliance and traceability information for its nearly 30 SKUs.

High Desert Pure's Full Spectrum CBD Lotion in an airless pump container (3.5 oz).
High Desert Pure's Full Spectrum CBD Lotion in an airless pump container (3.5 oz).

Launched in 2015, High Desert Pure is a Bend, OR-based company that produces full-spectrum topicals, tinctures, and bath products, all of which center around health. “Our main focus is providing relief. We sell products containing THC in the Oregon and California marketplaces through those states’ recreational marijuana programs. We sell products that contain only CBD online, and these products can be sold direct-to-consumer via mail order,” says Jack Robson, owner of High Desert Pure. Robson started his business after a ruptured disc caused him to seek alternative pain relief, and he found success with cannabis.

As has been the case for many regulated health products, copy and packaging requirements are tough to balance with small real estate or pre-printed packaging.  “When we started developing our packaging and labeling requirements we realized that we had a bit of an unusual requirement in that our labels have a significant amount of batch-specific regulated text and content to facilitate tracking and tracing. So, this precludes a lot of typical approaches such as having a nice screen printing done on your packaging in bulk,” explains Robson. “No matter how you slice it, you’re going to be at least augmenting the data on your packaging with either a label, heat shrink, or external packaging such as a box, in order to convey this batch-specific detail.”


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With the added requirement of child-resistance features, High Desert Pure encountered packaging suppliers taking existing child-resistant containers and encouraging use with cannabis and CBD products. Robson notes that what works for an eighth ounce of flower won’t work for a lotion closure. “To this day there remains a tremendous dearth of compliant, child-resistant, environmentally friendly packaging solutions for the cannabis industry,” he says.

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