Arla launched its Eko brand of organic milk in the renewable carton in a 1-L format in April 2015.
As Greta Björnöy, Product Manager Milk, Arla Foods, explains, the switch from a traditional, petroleum-based carton to the Tetra Rex Bio-based was prompted by the company’s desire to reduce its packaging’s environmental footprint. “Arla foods has a target to reduce the climate impact from our packaging, and we want to increase the share of renewable and recyclable packaging material. The bio-based carton delivers on all these goals. Eko is Arla Foods’ Swedish organic product line and offers many added values from a sustainability perspective. Improving the packaging even further from a sustainability perspective was a logical choice.”
