Unilever shakes up the aerosol world

Unilever has launched what it calls “the first major packaging reduction initiative for aerosol deodorants since they were introduced in the late 1960s.”

The 75-mL container holds the same amount of spray as the conventional 150-mL format.
The 75-mL container holds the same amount of spray as the conventional 150-mL format.

It’s a 75-mL “compressed” spray deodorant aluminum container for Sure, Dove, and Vaseline Intensive Care brands sold in the UK and Ireland. Launch date was February 4.

The new container is half the size of the industry standard 150-mL aerosol cans thanks to new technology developed by Unilever that allows double the concentration of active formula to be dispensed with less propellant and at half the spray rate. Unilever claims the smaller cans last as long as their conventionally sized counterparts, use 50 percent of the propellant, and reduce the overall carbon footprint of the product through 28 percent less aluminum.

2024 PACK EXPO Innovations Reports
Exclusive access: Packaging World editor-curated reports revealing PACK EXPO's most groundbreaking technologies across food, healthcare, and machinery sectors. Each report features truly innovative solutions selected from hundreds of exhibitors by our expert team. Transform your operations with just one click.
Access Now
2024 PACK EXPO Innovations Reports
Is your palletizing solution leaving money on the floor?
Discover which palletizing technology—robotic, conventional, or hybrid—will maximize your packaging line efficiency while minimizing long-term costs in this comprehensive analysis.
Read More
Is your palletizing solution leaving money on the floor?