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Packaging powers P&G's sustainability plans

The CPG releases its 13th Annual Sustainability Report, with packaging changes and material reductions playing an important role in near and short-term goals.

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The Procter & Gamble Company released its 2011 Sustainability Report, “Commitment to Everyday Life" that outlines the CPG's global progress over the last year in decreasing the environmental footprint of products and operations, fulfilling social responsibility commitments, and delivering sustainable product innovations to the market.

"At P&G, we're committed to delivering products and services that make everyday life better for people around the world," says company president, CEO, chairman of the board, and executive sponsor of sustainability Bob McDonald. "Our sustainability program ensures we meet this commitment in a way that not only helps preserve the planet, but touches and improves the communities in which we live and work." P&G environmental and social sustainability highlights from the report include:

2012 Goals--P&G is on track to meet or exceed all of the five-year sustainability goals the Company established in 2007, with several targets already realized.

• Product and packaging advancements--P&G compacted its entire portfolio of U.S. and Canadian powder laundry detergents by 33%, offering consumers the ability to have the same performance while using smaller doses. The environmental benefits of this innovation include less packaging, less waste, and fewer delivery trucks on the road.

• Expanding renewables--As part of its commitment to replace petroleum-based materials with sustainably sourced renewable materials, P&G expanded the use of plant-based plastic in its packaging. The innovative material made from sugarcane--a first for the mass hair care industry--debuted in the Pantene Pro-V Nature Fusion collection last April in Western Europe, and is expanding to North America in Fall 2011.

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