If this describes your view on innovating during a recession, I can think of a few people who would heartily disagree. One of them is Carl Byrne, president of Byrne Dairy of Syracuse, NY. Recently, Byrne learned of a new technology for refrigerated Extended Shelf Life (ESL) dairy products that was more efficient, more economical, and more environmentally friendly because it uses vaporized hydrogen peroxide to sterilize PET preforms instead of washing and rinsing blown bottles with water. So he signed up to be the first in North America to commercialize this novel concept. Called Predis, it was developed by Sidel.
“We have made substantial investments in new equipment and innovation, particularly for ESL products,” says Carl Byrne. “It’s really a cultural change for the company—the willingness to take a risk, to manage a risk, and to try to swim upstream. We have set clear goals and put action plans in place to support them, with some core values that everyone in the company understands.”
