Three Thieves Winery, headquartered in St. Helena, CA, was looking for new ways to distinguish its products and packaging presentation in the intensely competitive wine market. On a trip to Italy, company co-founder and co-partner Roger Scommegna noticed that numerous wines in Tetra Pak (www.tetrapak.com) carton packaging were displayed at stores and were selling quite well. In fact, according to Three Thieves research, about 40% of wines sold in Italy are packaged in these types of cartons. Furthermore, they found that this trend was taking hold in many other countries in Europe and South America.
Economics, environmental benefits, ease of transport
Three reasons why Three Thieves likes Tetra Pak® carton packaging option for wines.
Feb 9, 2007
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