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More from Fresh Ideas
Primary packaging
Economics, environmental benefits, ease of transport
Three reasons why Three Thieves likes Tetra PakĀ® carton packaging option for wines.
Materials & containers
A roadmap for developing a new 'new look'
Define your visual equities, design for the future, trust your agency, and take a fresh approach to design. These steps will help you to keep the forces of the familiar at bay.
Materials & containers
A roadmap for developing a new 'new look'
Define your visual equities, design for the future, trust your agency, and take a fresh approach to design. These steps will help you to keep the forces of the familiar at bay.
Home
Packaging's role in product development: Gaining a foothold
One-third of survey respondents say packaging is a key player in product development. Maybe not yet, says a consultant.
Flexible packaging
Home meal replacements stay hot
With Americans still clamoring for convenience in the kitchen, food marketers find packaging that offers opportunities in the home meal replacement category.
Coding, printing & labeling
Clicking, polishing, adhering, deterring
From shoe polish in plastic to a "clickable" cream deodorant, innovative containers, materials and equipment took center stage at Pakex '98.