At B.J.’s, Costco, and SAM’s Club, the nation’s three largest club store chains, package size matters. But limiting packaging strategy to large size alone misses the point of today’s warehouse club environment. Because these stores look for a total solution—operational efficiencies, merchandizing potential, profit, sustainability, and products that are unique to their chain.
CPG companies hunt for warehouse club treasure
Success in packaging for the warehouse clubs requires innovation and an understanding of the needs of this unique channel.
Jan 10, 2007
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