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Procter & Gamble touts recycled paperboard content

Cincinnati based Procter & Gamble has not only joined The 100% Recycled Paperboard Alliance (New York, NY), but it's now adding the group's symbol to folding cartons of its Puffs tissues.

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Along with the symbol will be an explanation in both English and French to satisfy label regulations in the U.S. and in Canada.

"Now, Puffs packaging is using the 100-percent recycled paperboard symbol, letting consumers know that P&G is committed to conserving natural resources," says Puffs brand manager Roger Vandersnick. "Also, by displaying the symbol on our packaging, we are letting our customers see that their recycling efforts are paying off."

Alliance chairman Paul DeNunzio of Smurfit-Stone Container Corp. was quite pleased by P&G's move. "Consumer product companies like P&G are joining our campaign because we make their brands look even better," he says. "We offer them a unique business proposition to help motivate consumer purchase of their products at retail.

"As an industry, we recognize it takes much more than just education to alter consumer purchasing patterns," DeNunzio continues. "Our research shows consumers are looking for value-added benefits from their favorite brands, combined with easy access to these products on retail shelves."

Other manufacturers displaying the 100% recycled paperboard symbol on their packages include Kellogg's, Kroger, General Mills, Nestl/, Lever, Dial, Frito-Lay and Hormel Foods.

The 100% Recycled Paperboard Alliance says it represents about two-thirds of U.S. producers that convert seven million tons of old paper into recycled paperboard. Members include Banner Fibreboard, Caraustar Industries, Smurfit-Stone Container, The Newark Group, Paperboard Industries Intl., Republic Paperboard and Rock-Tenn.

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