Through the Line Podcast: AI Mines Product Reviews for Packaging Insights

How does PackSense, an AI-powered system for product quality insights, address the gap between controlled testing and real-world experience?

Matt Reynolds

Jul 7, 2026

Editor-in-Chief Matt Reynolds sits down with Michigan State University (MSU) student Jordan D'Amario and MSU professor Dr. Euihark Lee. They discuss how AI is turning online reviews into actionable packaging data. MSU research shows how brands can pinpoint failure points, quantify consumer frustration, and prioritize redesigns using real-world feedback.

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