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Formula-based PLM fast-tracks time to market

From ideation to packaging, food, bev and CPG companies are turning to PLM software to manage the lifecycle of many new products—keeping customers, regulators and internal teams in mind.

Formula-Based PLM Fast-Tracks Time to Market
Formula-Based PLM Fast-Tracks Time to Market

While chocolate is considered a delicious dessert any time of year, it becomes quite the popular item from Christmas to Valentine’s Day. And what an opportunity for retailers who line the store shelves with an abundance of varieties of this sweet treat, wrapped in packaging that reflects the specific holiday. I’m always a bit in awe at the ability of food and beverage manufacturers to whip up a new recipe and packaging design for every season. How do they do that?

I asked Sunil Thomas, COO of Selerant, a maker of process product lifecycle management (PLM), how these seasonal products get conceived, produced and delivered in time—especially when there may be special ingredients added to the mix. The planning, Thomas said, requires a bit of reverse engineering. “They give us the on-shelf date and our system works backwards to calculate when they need to start the project.” Exact timing is important, otherwise, they could lose the window of opportunity around the holiday business.

This is just one way a process PLM system can help food, beverage and CPG manufacturers, but seasonal sales are not the only reason batch-based companies are increasingly interested in lifecycle management. Overall, there is pressure to bring new products to market faster. There are also ever-changing regulations that differ in each country and complicated ingredient properties. There’s a need to collaborate and coordinate change management between scientists, chemists, engineers, packaging and label management. And, there’s the need for integration with enterprise systems and the supply chain. While most organizations may have isolated systems, Selerant’s DevEX software connects the processes to optimize time-to-market.

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