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Coke Announces Industry-Leading Target for Reusable Packaging

The Coca-Cola Company today announced an industry-leading goal to significantly boost its use of reusable packaging.

Reusable packaging is among the most effective ways to reduce waste, use fewer resources, and lower our carbon footprint in support of a circular economy, company spokespeople say.
Reusable packaging is among the most effective ways to reduce waste, use fewer resources, and lower our carbon footprint in support of a circular economy, company spokespeople say.

By 2030, The Coca-Cola Co. aims to have at least 25% of all beverages globally across its portfolio of brands sold in refillable/returnable glass or plastic bottles, or in refillable containers through traditional fountain or Coca-Cola Freestyle dispensers. 

"We continue to put consumers at the center of all we do," says Elaine Bowers Coventry, Chief Customer & Commercial Officer, The Coca Cola Company. "One way to do that is by offering sustainable packaging types. Accelerating use of reusable packaging provides added value for consumers and customers while supporting our World Without Waste goal to collect a bottle or can for every one we sell by 2030."

The company’s World Without Waste initiative remains focused on its three core pillars:

DESIGN: Make all of our primary consumer packaging recyclable by 2025. Use 50% recycled material in our packaging by 2030.


Read article   Check out this infographic illustrating and explaining the Coca-Cola Company's decision to move deeper into refillable packaging.
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