Pat Reynolds reported in December 2020 that Colgate-Palmolive has made sustainable packaging a key priority. From recyclable toothpaste tubes to aluminum bottles for mouthwash, they’re locked in on eliminating plastic waste and delighting consumers.
“Packaging is a field whose day has come.”
That simple and straightforward statement by Colgate-Palmolive’s Chief Technology Officer Patricia Verduin neatly sums up the views shared by all five of the Colgate executives I talked with recently in preparing this year’s View from the Top feature.
“It’s always been viewed as an applied engineering field, if you will,” Verduin continues in her assessment of packaging’s status. “But I think this is an age where packaging changes the way the world buys products, whether it’s making E-Commerce a great experience or it’s addressing the whole plastic waste issue. More than ever before, it’s changing the way people engage with our brands. From Colgate to Tom’s of Maine to Fabuloso to Hill’s, the packaging has to deliver against the promise of our brands and our company purpose as a caring, innovative growth company reimagining a healthier future for all people, their pets, and our planet.”
Working out of Colgate’s Piscataway, N.J., Global Technology Campus...