Natreve--natural products emerging brand

Vancouver-based wellness brand offers whey and protein powders with sustainably sourced ingredients. These premium products are certified by Informed Sport.com, an anti-doping testing and certification program for athletes.

Jim Chrzan
Dec 10th, 2019
Natreve display stand at Natural Products Expo in Baltimore.
Natreve display stand at Natural Products Expo in Baltimore.
Jim Chrzan

Company:  ArboryPharm Foods, LTD.

Brand: Natreve Whey and Protein Powders

Located: Vancouver, BC Canada

Full-time employees: 4

Owner: Roland Radu

Market: Global

Distribution: Launched this past September, Sold through Natreve.com, Amazon, London Drugs, Fresh Street Market, IGA, Quality Foods, bodybuilding.com, etc.

Unique Selling Proposition: Non-GMO, gluten-free, 100% organic, including collagen and pro-biotics.

Packaging Journey: First ever certified plastic neutral wellness company through a partnership with https://plasticbank.com/.  Natreve is committed to reduce plastic from oceans and create value to impoverished countries through economic solutions. 

Natreve teamed up with Los Angeles Lakers' Danny Green for his endorsement.  From an October Forbes article: “We were really happy to see how involved Danny wanted to be within our social initiatives and plastic reduction,” Natreve CEO Roland Radu said. “He represents everything we would want in not only an athlete, but also ourselves.”

Natreve had a lot to communicate to the Natural Products Expo audience in Baltimore. An alliance with Plastic Bank makes this the first wellness product certified plastic neutral.Natreve had a lot to communicate to the Natural Products Expo audience in Baltimore. An alliance with Plastic Bank makes this the first wellness product certified plastic neutral.Jim Chrzan


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Natreve display stand at Natural Products Expo in Baltimore.
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