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How one major CPG is taking steps to be part of a sustainable solution

In case you missed it: catch up on the second in a series from the 2018 Sustainability in Packaging Europe conference.

Sustainability Series 2
Sustainability Series 2

Originally posted 11/15/2018

Mars, a privately-owned company of leading confectionary, food, drink and pet care brands, has long been a pioneer of sustainable packaging. But it is also realistic about current limitations, and the roles and responsibilities of packaging.

“The world is facing significant challenges like poverty, food insecurity and climate change. Businesses like ours have a significant role to play in tackling these challenges and shaping a positive, sustainable future,” said Colin Yates, Packaging Sustainability Director - Global Petcare, Mars, at the Sustainability in Packaging Europe conference in Barcelona earlier this month.

Supporting the idea of a circular economy, Mars hopes to be “sustainable in a generation,” with the goal of 100% recyclable pulp and paper packaging by 2025, and carbon neutral by 2040.

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