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New try-at-home eyewear shipper has the right specs

Women’s eyewear brand Rivet & Sway has redesigned the packaging for its online eyewear boutique to enable greater selection with reduced package weight and cost, as well as make the experience even more enjoyable for at-home customers.

Pw 62337 Rivet 1

Rivet & Sway’s first-of-its-kind Home Try-On program provides women with up to five eyewear sample options to choose from, conveniently shipped via the U.S. Postal Service in a “visually stunning, fashion-forward presentation,” according to the company.

Until January 2013, Rivet & Sway’s Home Try-On box featured space for three frames in a 24-pt Kraft chipboard box, with individual frame boxes inside. “We love getting feedback from customers,” says company Art Director & Lead Designer Kathleen Ullman, “and one request we heard often was that the more frames they can try on, the better. Because we want the experience to be as easy as possible, [with the new package] we stayed within the restraints of the USPS and limited it to five frames, so that they could still be returned from any U.S. Postal mailbox.

“Another goal was to reduce the weight and cost of the system. By changing the paper stock, we were able to reduce costs significantly, and it gave us more control over the design.”

The new package comprises an offset-printed dark-grey, self-sealing secondary box with a subtle, hexagon-pattern graphic in gold foil that wraps around the top of the box and offers a defined space for the shipping label. Made of a sheet of laminated board stock, the shipper is coated in a Soft Touch Aqueous finish that helps protect from smudges and adds a luxurious feel.

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