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Eco-friendly eyeglass case is 'crafted from the ground up'

Proof Eyewear switches to a 100% pinewood box for its line of eyewear made from eco-friendly materials.

Pw 61306 Proofcase4

With their roots buried deep in the sawmill industry, three entrepreneurial brothers—Taylor, Brooks, and Tanner Dame—have built a brand and business around a unique application for wood. With the tagline, “Crafted from the Ground Up,” Proof Eyewear, of Boise, ID, offers a range of eyewear and accessories handcrafted from eco-friendly materials, such as pure wood, skateboard decks, and plant cellulose. In May 2013, Proof introduced a new eyeglass case for its products that is equally sustainable: a 100% pinewood box with a slide-top design.

“Our packaging is just as important as our product,” says COO Tanner Dame. “It showcases the craftsmanship and quality of our sunglasses.”

Originally, Proof used 100% recyclable cardboard to package its eyewear, then switched to a metal-latched wooden box. “People liked our packaging, but we had a few small issues with the latch breaking,” says Dame. “With time, we realized it could be removed, making the packaging even more eco-friendly, which better fit our brand’s mission.

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