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Innovative package design dazzles for LIQS rollout

Recyclable polystyrene shot glass with colorful graphic bursts aims to attract sophisticated millennial consumers.

Innovative package design dazzles for LIQS rollout.
Innovative package design dazzles for LIQS rollout.

Founded in 2013 by Michael Glickman and Harley Bauer, two born and raised New Yorkers with a passion for premium spirits, LIQS worked with brand agency CBX on the design of innovative packaging and the formulation of other branding initiatives for its eponymous line of LIQS™ super-premium, ready-to-drink cocktail shots.

LIQS products are packaged in a 50-mL recyclable, crystal polystyrene shot glass that weighs 21 g. It is sealed and tamper-resistant. Three individually sealed shots of a single flavor are sold in a 24-pt SBS multi-unit pack, printed in four colors with an aqueous coating. Each shot, as well as the outer packaging, carries the burst graphic. Three packs sell for $9.99. LIQS retailers include Crown Wine & Spirits, Big Daddy’s Liquors, I Love Liquor, and other South Florida retailers, which was the market targeted in advance of a strategic regional rollout.

On the LIQS website, Bauer says, “The sophisticated drinker is no longer satisfied with low-grade spirits and artificial ingredients. Our blend of premium spirits and natural flavors make enjoying expertly mixed shots convenient in any setting, from boating, pool or beach parties, home entertaining and catered affairs to music festivals and sporting events.”

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Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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