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Sustainability crossroad

In 2006, ordinances in California called for a ban on the use of foam polystyrene for food packaging and mandated biodegradable replacement products.

Pw 5593 Cal Poly Packaging

These ordinances by local jurisdictions have prompted similar mandates throughout California.

These and other governmental mandates are driven, in theory at least, by the desire to bring about a world that is more sustainable. But too often these mandates are driven by emotion rather than by scientific data. It’s gotten to the point that the very notion of sustainable packaging is at a crossroads. Companies offering genuinely sustainable packaging solutions are seeing their would-be customers hi-jacked by an excessive emotionalism that threatens to undermine everyone’s credibility. Unscrupulous and opportunistic firms make claims of sustainability that are either exaggerated or downright untrue. Recent research has shown that products manufactured as “green” may actually contribute more to greenhouse gases and landfill waste than traditional substrates. Additionally, there is little oversight to verify claims of post-consumer content or biodegradation as labeled by the manufacturer.

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