Packaging World News: Subscription D2C Supplement Brand Makes Sustainable Impression at Unboxing

A new-to-science fatty acid supplement promises to improve longevity. Seraphina Therapeutics created a sustainability-minded D2C packaging and unboxing experience to align with and amplify the discovery.

But here’s a wrinkle that could be straight from a comic book: the Seraphina pair discovered their first product—a new-to-science variety of healthful fatty acid—by working on a long-standing project studying Navy-raised and -trained dolphins. The discovery was corroborated with the aid of 60 years’ worth of Navy-collected experimental dolphin data and cell samples. You read that correctly, military dolphins.

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