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PetPlate Personalizes Unboxing Experience

New personalized marketing technology lets e-comm pet food company PetPlate directly engage with its customers through an insert with feeding instructions customized to their dog included in the customer’s first order.

PetPlate sells ready-to-eat meals and organic treats and supplements for dogs through an online subscription service and the independent pet retail channel.
PetPlate sells ready-to-eat meals and organic treats and supplements for dogs through an online subscription service and the independent pet retail channel.

Direct-to-consumer pet food company PetPlate makes no bones about it: Its packaging is key to the overall PetPlate customer experience, its service, and the personalization it delivers. That’s according to company COO Jason Sussman who shares that in early 2021, PetPlate took the brand’s customization strategy and the consumer unboxing experience to new levels using personalized marketing technology from UnDigital.

Founded in 2016, PetPlate sells ready-to-eat meals and organic treats and supplements for dogs through an online subscription service and the independent pet retail channel. When a consumer purchases a meal plan via PetPlate’s website, the plan is customized to support their pet’s individual health needs, and the food is shipped directly to their door on a recurring basis.


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PetPlate’s packaging comprises resealable containers, pouches, insulation, and the outer shipper. And now, through the UnDigital platform, a customer’s first order also includes a colorful, personalized insert welcoming their dog to “the PetPlate family” and providing customized feeding instructions for their pet, customer service contact information, and details on how they can receive a discount when they refer a friend.

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